Category Archives: Ethos public relations

Powys social enterprise to relaunch websites and increase brand awareness

Cae Post, the Powys based charity and social enterprise working to provide opportunities for disadvantaged people in Powys and Shropshire, has appointed Oswestry-based Ethos public relations to relaunch its website and to help increase recognition of its trading brands.

Cae Post Logo

Cae Post is based in Trewern, Welshpool, and operates the Council’s recycling collection service in North Powys, as well as commercial recycling collection and processing in Powys and North Shropshire. The charity has also recently launched a hydrographics print business in Mile End, Oswestry, called Liquid Print Factory, to help support their ethos of providing work and training for people with disabilities or disadvantages in the jobs market.

Speaking about the link up, General Manager Sue Packer said: “Cae Post is a well regarded charity based in Powys, with 20 years’ experience working with people with disabilities and those who are disadvantaged in the jobs market, offering them useful and worthwhile work opportunities.

“We are a business just like any other, but the income we generate helps us to fulfil our charitable objectives to give everyone a chance to be part of the working world. We are looking forward to working with Ethos public relations to relaunch our websites, to help us gain even more recognition of our work in Powys and North Shropshire.”

Shaun Fisher, a Director at Ethos public relations, said: “As a business with a social conscience, we are looking forward to working with Sue and her team at Cae Post to help promote the charity and its commercial objectives. We have worked with a wide range of charities and social enterprises over the past 18 years and we have a real empathy for the work carried out by Cae Post for their beneficiaries.”

Season’s Greetings 2015

As 2015 comes to an end, it has become our tradition to have a glass of sherry and a mince pie and to reflect on the previous year.

Mince pie - Ethos public relationsIt’s now over 12 months since Ethos public relations made the move from an office based PR agency in Manchester into a more flexible operation near Oswestry in Shropshire. Much has happened over the year and we have made some exciting new contacts and friends.

We continue to support clients across the UK and as the nature of public relations changes from its broadcast and print heritage to an increasingly digital and social media focus, we have enjoyed supporting clients with new website projects as well as traditional media relations.

We will be closed over the Christmas break from lunchtime on Christmas Eve until Monday 4th January 2016, but we will, of course, be checking our emails, social media accounts and text messages, so do stay in touch.

We wish all our clients, suppliers, friends and future clients Season’s Greetings
and the very best and a Happy 2016.

Season’s Greetings

ChristmasAs another year comes to an end, it’s traditional to have a glass of sherry and a mince pie and to reflect on the year that was.

2014 will be a memorable year for Ethos public relations as we made the move from an office based PR agency in Manchester into a more flexible operation in Shropshire.

Public relations, like many business sectors, has changed enormously over the last few years. In the past we have blogged about how email, social media and electronic forms of communication have come to dominate the way we work, requiring much more flexibility in the way we communicate on behalf of our clients.

As the year draws to an end, that trend couldn’t be more starkly illustrated than by the news that Trinity Mirror are closing several of its print editions, including the Reading Post. The way we all consume news and information has continued to change at a fast rate and we have always aimed to keep clients up to date with these changes.

We will be closed over the Christmas break from lunchtime on Christmas Eve until Monday 5th January 2015, but we will, of course, in this digital age, be checking our emails, social media accounts and text messages!

We wish all our clients, suppliers, friends and future clients the very best and a Happy New Year!


New chapter at Ethos public relations

We have always had a global, open view on the world and after more than 16 years of trading from central Manchester and Chester we have moved further south to Shropshire.

Cae Glas Park,   Oswestry, Shropshire

Cae Glas Park, Oswestry, Shropshire

Even when based in the North West, our clients have always spanned the UK, from Dumfries and Galloway in Scotland for example, across to Belfast and down to London and the South East. We have even worked across the water in Norway, Switzerland and Brussels, so we are no strangers to serving our clients’ needs wherever that should be.

Over the past 16 years we have seen a massive change in the way media relations and marketing are delivered; we can still remember having to send (usually black and white) photographs to newspapers in the post. A few years later it was possible to fax information through to newsdesks, although the photos still had to be posted.

Later still, technology had advanced enough that some journalists had an email address and in the early 2000s we even introduced live website updates from an event we were working at – that was long before Facebook and Twitter, if, like us, you can remember those days.

Thanks to technology, it is possible to manage a successful PR, marketing and communications business from almost anywhere in the country and what better place to have an office than Shropshire, one of England’s most beautiful counties?

Since setting up in Shropshire, we have been busy making links with local businesses that can support us, but we won’t be leaving behind our friends in Manchester. The very same technology that means we can work in Shropshire means we can also commission work from suppliers around the country, so it’s a win-win situation.

Our two latest clients – London Capital Credit Union and charity COFEPOW – can be assured of the same high quality service from us as any Shropshire based business looking for effective public relations and communications support.

So here’s to a new chapter in the Ethos public relations story.

A busy week at Ethos public relations!

It has been another busy weekPhoto of Ethos public relations pen and notepad for us at Ethos public relations, working on a wide variety of projects as usual.

At the weekend, we attended a new business meeting with a national charity, which is developing an exciting anniversary project for next year. It was lovely for us to meet such enthusiastic, committed people.

On Monday, we set up a BBC radio interview for one of our clients, which was broadcast yesterday. In addition, we have arranged an interview for a community radio programme, which will be recorded next week.

For the last few days, we have been liaising with a graphic designer and one of clients to develop a new logo for an online business. We have also been working with a client on a naming project for a new system they are implementing.

There’s never a dull moment at Ethos public relations!

If you would like to know more about how we can help help you, please do contact us.

Latest news on

site-logoThe latest news story on our sister website,, is about a new campaign to help get more people online.

We regularly update the news on the site, which is designed specifically for charities. The website outlines the PR and marketing support we can offer charities, and provides communications tips and information which we hope not-for-profit organisations may find useful.

Ethos public relations has worked with a number of charities for over 15 years, helping to promote their services and secure media coverage.

As well as helping charities make the news, we are equally passionate about helping charities get their messages out to the public. If you would like your charity news to be published on the website, please email us your story so that we can consider it. A great photograph also helps!

OBE for Action For Kids Founder

Sally Bishop OBE

Sally Bishop OBE

We are delighted that Sally Bishop (Mrs Sally Hayes-Smith), Founder and Executive Director of Action For Kids Charitable Trust, has received an OBE in the New Year’s Honours.

Ethos public relations is proud to have worked with Sally for many years and we think Sally fully deserves this recognition for the hard work she has put in to creating and developing the charity.

Over more than 20 years, Sally has provided hope and inspiration to many disabled young people and their families and we are pleased to send her our congratulations. Thanks to Sally, thousands of disabled young people have received mobility equipment, work experience and other opportunities that they might otherwise not have had access to.

We are also happy to hear that long-time Action For Kids supporter actress Lynda Bellingham also received an OBE in this year’s honours.

Season’s Greetings

Christmas Tree

Season’s Greetings from Ethos public relations

Season’s Greetings

We would like to wish
all our clients, suppliers, friends 
and their families
the very best for 2014

We will be contactable throughout the Christmas and New Year period, so do get in touch with any media requests.

Can we thank you all for your support over the past 12 months, and we look forward to working with many of you during 2014. If there are any communications projects, such as videos, media relations or websites, that you would like our input on, please do get in touch in the New Year for an informal chat about how we can help. You can see some of the services we offer at Ethos public relations by clicking this link.

We are already looking forward to working on a number of interesting and exciting new projects next year as well as helping to promote the work of existing clients.

Farewell Nelson Mandela

Latest blog by Sean

Flag of Soth Africa

By Flag design by Frederick Brownell, image by Wikimedia Commons users [Public domain or Public domain], via Wikimedia Commons

The sad news about Nelson Mandela has refreshed many memories for me that go back more than three decades.

I am not writing this as someone who knew Nelson Mandela of course, although I was at a lunch with him that Leeds Co-operative sponsored in 2001. Nelson Mandela was in Leeds to accept the honour of becoming an Honorary Freeman of the City of Leeds and thousands gathered in Nelson Mandela Gardens to welcome him to the city.

For that crowd, and millions of other people like me, Nelson Mandela was a beacon that shone across the world and proved that life can change for oppressed peoples.

But we should all remember that change for the black people of South Africa did not come quickly or without individual human sacrifice. Nelson Mandela was imprisoned for some 27 years and many of his ANC comrades were killed, including Steve Biko.

I remember being in Germany in 1988 and watching the Anti-Apartheid Movement concert from Wembley that celebrated Nelson Mandela’s 70th Birthday. The song ‘Biko’ by Peter Gabriel was one I would listen to for years afterwards. And more or less at the same time I read the book ‘Biko’ by South African journalist Donald Woods – in German.

Before going to Germany I had attended many anti-apartheid marches in London and elsewhere and spent many hours in Trafalgar Square outside South Africa House, long before it became fashionable to do so.

Nelson Mandela was only one person and he will be sorely missed, but his enduring legacy will be as a symbol that the world and its peoples can change.

The younger generation in the West have grown up in a world where, although racism still exists and is as pernicious as ever, there is no longer a state like South Africa that discriminates against its own black majority.

There is still much to do to ensure that all people can live in peace and be free of discrimination because of the colour of their skin.

Thanks to Nelson Mandela we know the colour of a person’s skin shouldn’t matter.

Farewell Nelson.

Supporting the Connect2013 conference

John Swinney MSP

John Swinney MSP speaking at the Connect2013 conference in Dumfries

At Ethos public relations we were very pleased to be able to help Third Sector First with their recent Connect2013 conference in Dumfries.

As well as attending on the day and helping to tweet updates from the conference, we managed the production of a printed programme for the event and media relations in advance.

Over 200 people came along to the conference – probably the largest gathering of the third sector that there has ever been in Dumfries and Galloway.

John Swinney MSP, Cabinet Secretary for Finance, Employment and Sustainable Growth in the Scottish Government, gave the keynote speech and explained that he wanted to see a broader range of social enterprises in the Scottish economy.

Organised by Third Sector First in partnership with Dumfries and Galloway Council and NHS Dumfries and Galloway, Connect2013 brought third sector organisations in Dumfries and Galloway together with the public sector and provided a forum for voluntary organisations, charities and social enterprises to influence public policy. Connect conferences are set to become an annual event in the Third Sector First calendar.

We wish Third Sector First well for future conferences.