We work hard to develop a professional working relationship with journalists and bloggers who write about our clients’ fields. Media relations is fundamental to an organisation’s public relations and communications strategy.
Maintaining relationships with journalists working on local and national publications means that they know who to come to for information about your organisation.
Building relationships with journalists so that they come to you, through us, when they need expert advice or comment is one of the most important ways to spread the word about your business and the services you offer.
As we subscribe to the National Union of Journalists’ code of conduct, journalists know and trust the information we provide.
An article in a regional newspaper or glossy magazine can often be more effective than an advert because it has third party endorsement – that of the journalist and the publication.
We have significant experience getting our clients’ message out to journalists and have worked with a wide variety of print and broadcast media. We can prepare a media strategy for you, build media lists, write press releases, sell in your story and collate coverage.
Our definition of press release includes everything from photo calls to case studies, press statements to interview opportunities, which we can tailor to your needs.