Author Archives: Shaun

Season’s Greetings

ChristmasAs another year comes to an end, it’s traditional to have a glass of sherry and a mince pie and to reflect on the year that was.

2014 will be a memorable year for Ethos public relations as we made the move from an office based PR agency in Manchester into a more flexible operation in Shropshire.

Public relations, like many business sectors, has changed enormously over the last few years. In the past we have blogged about how email, social media and electronic forms of communication have come to dominate the way we work, requiring much more flexibility in the way we communicate on behalf of our clients.

As the year draws to an end, that trend couldn’t be more starkly illustrated than by the news that Trinity Mirror are closing several of its print editions, including the Reading Post. The way we all consume news and information has continued to change at a fast rate and we have always aimed to keep clients up to date with these changes.

We will be closed over the Christmas break from lunchtime on Christmas Eve until Monday 5th January 2015, but we will, of course, in this digital age, be checking our emails, social media accounts and text messages!

We wish all our clients, suppliers, friends and future clients the very best and a Happy New Year!

 

National first helps families fight off loan sharks

Martin Groombridge

Martin Groombridge

Hundreds of secondary school starters in Haringey have already opened a free £20 credit union savings account as part of a landmark financial awareness scheme by Haringey Council.

Application packs have been sent to nearly 3, 000 Haringey pupils starting Year 7 this term for a School Savers account with London Capital Credit Union, with nearly 200 students already signing up.

The council-funded scheme, the first of its kind in England, is designed to encourage children to get into the savings habit and promote alternatives to unscrupulous payday loan companies.

Accompanied by financial management lessons in schools, accounts are ‘locked in’ for two years, with students and their parents encouraged to add to their savings where possible.

Councillor Joe Goldberg, Cabinet Member for Economic Development, Social Inclusion and Sustainability, said: “We want our children to be given every opportunity to learn about money and the different financial options available as they grow up.

“Giving every Year 7 child an account with a responsible credit union will give them a chance to start saving early on in life and understand the alternatives to the scourge of legal loan sharks colonising our high streets.”

Haringey Council has provided £750,000 in loans to the credit union in the last two years, which has more than 3,000 members in the borough – and the fastest growing contingent of anywhere in London.

The credit union has issued affordable loans worth almost £1 million since October 2012 and holds more than £1 million in savings from Haringey residents.

Martin Groombridge, chief executive of London Capital Credit Union, said: “We are very pleased to be working with Haringey Council in this way to encourage children to learn the importance of saving and budgeting.

“This monetary incentive is a fantastic way to get Haringey children to open savings accounts and for their families to benefit from the services of the credit union.”

Every Year 7 child who lives in Haringey or attends a school in the borough is eligible for an account, which can be opened by simply returning the application form sent to all pupils.

For more information and to download a copy of the application pack, visit www.haringey.gov.uk/creditunion

New Eighth Day Cookbook

Eighth Day Recipe CollectionWe’re delighted that the vegetarian cookery book we proudly helped produce for our client Eighth Day has now been published.

Eighth Day vegetarian café and shop is a co-operatively-owned business that has traded in Manchester for over 40 years and has become a stalwart of vegetarian food.

The new recipe book features a collection of customer favourites, including starters, soups, hearty main courses and desserts. The recipes are easy to follow and the book also includes fresh salads and vegan cakes.

Increasing numbers of people are choosing a vegetarian diet and the new cookbook enables people to enjoy a delicious range of healthy, nutritious vegetarian dishes at home.

The Recipe Collection (ISBN 978-0-9536549-1-8) costs £5 and is available from Eighth Day in Manchester.

www.8thday.coop

 

 

Credit unions are good for employers

Dave Prentis,   General Secretary of UNISON,   and Helen Baron, President of London Capital Credit Union.

Dave Prentis, General Secretary of UNISON, and Helen Baron, President of London Capital Credit Union.

Dave Prentis, General Secretary of trade union UNISON, has become the 11,000th member of London Capital Credit Union.

Dave Prentis was signed into membership of the credit union as it launched an initiative to encourage more employers to offer transfers direct from employees’ wages to their credit union accounts.

In the UK, London Capital Credit Union is leading the way in the fight back against loan sharks and payday lenders by encouraging more people to use credit unions.

Chief Executive Martin Groombridge said: “Credit union members have access to fair and affordable loans and savings and it is in all employers’ interests to help their staff keep clear of money lenders that focus on profit and greed. As a member-owned co-operative, we are driven to improve the financial well-being of our members.”

Over the past year, London Capital Credit Union has seen a 47% increase in membership and is keen to work with employers that can offer payroll deduction to their staff.

Added Martin: “By enabling payroll deduction straight to a credit union account, employers are offering an easy and convenient way for employees to save. Financial stability can only be good for employees and their families.”

London Capital Credit Union is dedicated to promoting saving and helping people deal with debt. It provides secure savings and low cost loans for anyone living, working or studying in Barnet, Camden, City of London, Hackney, Haringey or Islington. Over the past year, it has seen a 62% increase in loans to members but at the same time has seen members’ savings increase by 59% to £6.6 million.

A typical £1,000 loan from the credit union, paid back over one year, would cost a total of just £67 in interest. This is a tiny fraction of what it would cost to borrow from a payday lender, for instance.

Martin said: “Credit union membership is good for employees and employers, with both being able to benefit. Financial problems for employees can lead to stress and illness which can result in time off work, and this in turn leads to problems for employers. A credit union can provide the services and support to help employees manage their money effectively, creating a better workplace for all.”

Find out more at www.credit-union.coop.

What price honesty?

In his latest blog, Shaun looks at the role of honesty, following his relocation to Shropshire.

Honesty boxMoving to a small village in Shropshire recently, I was struck by the number of ‘honesty boxes’ – people charging for flowers, vegetables, eggs etc by leaving an unattended box at the front of their gardens and trusting people to leave the appropriate amount of money in return for what they take. It was a nice reminder that there are places where this still happens.

In turn, this got me thinking about the ‘price’ of honesty, and the role of honesty in society. Economically, for example, a high level of honesty and trust results in lower transactions costs. If you leave your produce at the end of your garden, there are no costs involved in setting up a shop, transporting goods to market or delivering them to customers.

Of course, for low value home grown produce, if people don’t leave any money in the honesty box, the seller isn’t left very badly off; they just didn’t make anything on the fruit and veg they had grown anyway. For higher value items, people are going to be much less likely to leave them out for passers-by to help themselves!

However, honesty and trust are symptoms of a society’s wider attitudes and therefore reflect how communities behave – whether in a village, a town or a country. A community that leaves out honesty boxes is a trusting one and studies show that more trusting societies perform better economically, as well delivering a better quality of life, reduced levels of crime etc for their citizens.

How often have we heard people hark back to the past when you could “leave your door open” without fear of been burgled? It’s a clichéd way of implying that the past was better because it was more trusting and honest.

Perhaps the point is better made when you think that the less trusting and honest a society is, the higher the social and economic costs – whether it is fear of walking down the street, or locking your wares away so that people can’t steal them. These days, I believe that not enough emphasis is put on trust and honesty – from politicians downwards – and society suffers because of it.

However, it was interesting to read recently that Richard Branson is going to allow his private staff to take as much holiday as they like, leaving it to their own integrity to decide how much time to take off and when. Hopefully this demonstrates the growing recognition in business that the more trust you place in people, the greater the rewards for the company and its staff.

The role of honesty and integrity in society is, of course, a matter of much debate and study. In this blog, I just wanted to get it off my chest that I think trust and integrity can bring many benefits and a more honest society is a more pleasant one to live in.

Now, what can I buy next time I go along the village high street?

Credit union saved Londoners £6.5m in interest payments

People who have taken out loans with London Capital Credit Union in the last 12 months have together saved over £6.5 million in interest payments and other charges.

Martin Groombridge

Martin Groombridge, Chief executive of London Capital Credit Union

The figures were revealed by Martin Groombridge, Chief Executive of the credit union, as he encouraged people to see for themselves how much they could save by becoming a credit union member.

In the 12 months to the end of August, London Capital Credit Union issued loans to the value of £5.3 million. According to Martin Groombridge, these loans saved local people a significant amount of money. “We estimate that our members will have saved £6.5 million in interest, charges and fees by switching their borrowing to us from payday lenders and other high interest lenders.”

A loan from a credit union such as London Capital Credit Union will result in lower repayments than from a payday lender or a doorstep loan. Said Martin: “That’s where people taking our loans in London can really benefit. What’s more, our ‘Saver Loans’ are designed to help people get into the savings habit, without racking up high interest charges.”

A typical £1,000 loan from the credit union, paid back over one year, would cost a total of just £67 in interest. This is a tiny fraction of what it would cost to borrow from a payday lender, for instance.

“That extra money stays in the local economy,” says Martin, “which has to be good news for everyone.”

London Capital Credit Union is a not-for-profit co-operative dedicated to promoting saving and dealing with debt. Established in 1962 it now has 11,000 members and £7m of assets and provides secure savings and low cost loans for anyone living, working or studying in Barnet, Camden, City of London, Hackney, Haringey or Islington.

Find out more at www.credit-union.coop.

Volunteering does Omkar credit!

When Omkar Omkar HushingHushing came to Britain shortly after getting married, he already had experience working for a mortgage lender in Mumbai. However, he was unable to find a job in the UK until he volunteered at London Capital Credit Union.

“It was very hard for me to get a job when I first moved here, because people didn’t think my experience in India was relevant to the UK market,” says Omkar from Hither Green.

But now, following three months’ volunteering with London Capital Credit Union, Omkar has secured a full time job with Initial Finance in West London. “Before I had the experience at the credit union, it was hard to get an interview let alone a job,” he says.

“During my time volunteering with the credit union I met some fantastic people and I was able to help with loan decisions for their members.”

London Capital Credit Union, based in Archway, is a not-for-profit co-operative dedicated to promoting saving and dealing with debt and provides secure savings and low cost loans for anyone living, working or studying in Barnet, Camden, City of London, Hackney, Haringey or Islington.

As a volunteer at the credit union, Omkar helped out in a number of administrative roles, but he says he was most at home with the loan process.

Credit unions offer relatively small – but affordable – loans to their members. Says Omkar: “Credit unions help people get back onto their feet and I can say that they also offered me a great chance to establish myself in the UK.”

According to Omkar, the credit union’s ethical approach to financial services will stay with him in his future career. “Credit unions really do good; they care about their customers and the way they treat people will influence how I deal with people in the future.”

To find out more about how London Capital Credit Union could help you, please visit www.credit-union.coop

An uphill PR struggle for fracking

Wind turbine

More needs to be done to develop renewable technologies such as wind energy.

Latest blog from Shaun.

News that the Government is stepping up its campaign to promote fracking through financial incentives to local authorities and communities has reignited the debate about this controversial energy source. However, in my opinion, supporters of fracking will have an uphill struggle to persuade the public.

From a PR point of view, it all starts with the name. Has there ever been a more apocalyptic sounding source of energy?! Even if it was the most benign process ever, it would still ring alarm bells to me. The thought of doing “fracking” or “hydraulic fracturing” to anything makes me think that some serious damage must be being done somewhere.

The second thing is that it is likely to take place mainly in the countryside, often on the edge of villages or towns. Recent research shows that the overwhelming majority of people don’t want fracking on their doorstep, and we’ve already seen significant demonstrations where fracking is proposed, which are only likely to get worse.

In addition, evidence demonstrates that fracking causes earth tremors and may also lead to water contamination and pollution. Until we know more, I think most people would be pretty alarmed to think that fracking could lead to problems like these where they and their families live. In fact, as fracking has been banned in France, surely the process itself should be a cause for concern in this country too?

These days, most people accept that human-made climate change is taking place, so it is puzzling why the Government is looking to subsidise new and controversial fossil fuels which contribute to carbon emissions. It’s a shame that, despite all the warning signs, they are still thinking more about short term profit than protecting the environment for future generations. There is no guarantee that fracking will bring down energy bills and, given the set up of the energy market, I should think lower bills are highly unlikely. Besides, is cheaper energy from fossil sources something we should be aiming for?

Of course the obvious question after all this is, if not fracking then what? A head-in-the-sand energy policy in this country for many years has left us desperate for new energy sources. However, I still think much more needs to be done to develop renewable, carbon-neutral technologies, rather than new fossil fuels, and I for one would much prefer a wind turbine at the bottom of my street than a fracking rig!

Current account costs vary widely – but not at the expense of low income customers

 

Friends Provident Foundation logoThe customer costs of current accounts vary substantially depending on the provider and the type of account says a new report, but there is no evidence that low income customers disproportionately bear the burden, as has previously been claimed.

How Much Does ‘Free Banking’ Cost? An assessment of the costs of using UK personal current accounts by Dr John K. Ashton and Professor Robert Hudson, which was funded by Friends Provident Foundation, used 17 years of data to determine the total costs to customers of current account use, and whether any cross-subsidy exists between customers with different levels of income.

The cost to customers of using current account services was found to vary significantly, with a wide range between the highest and lowest cost accounts. Costs varied not only between providers, but between different types of account. In addition, the report showed that the costs of current account use have risen over time and recent increases have fallen most heavily on overdraft users.

Dr John K Ashton, a reader in banking at Bangor University and one of the authors of the report, said: “The pricing methods of personal current accounts have frequently been criticised in recent years and so we wanted to explore the customer costs of using current accounts and the evidence for a distributional cross-subsidy between low income customers and other customers.

“Our work demonstrated that while the costs of current accounts vary widely, there is no evidence of cross-subsidies to the detriment of people on lower incomes.”

High street banks were the most expensive providers overall, although their current accounts offered more payment services and were accessible through more distribution channels. Building and friendly societies were the least expensive. Fee-charging packaged current accounts and so called ‘free banking’ current accounts were shown to be the most expensive types of personal current account.

For the first time in this country, the study calculated current account costs using both visible costs, such as fees and charges, and hidden costs, such as the financial impact on customers caused by their deposits attracting little or no interest and overdrafts being charged at rates higher than the banks charge on their other loan products.

Whether there is a cross-subsidy between customers of different incomes was found to be a function of how costs are estimated. When only the overdraft and package fees of current accounts were emphasised, there was evidence of cross-subsidy from lower income customers to other customers. However, when the ‘cost’ of poor levels of interest provided on current account deposits was emphasised, no such cross-subsidy was present, as these types of costs were incurred disproportionately by higher income groups.

If a cross-subsidy exists at all, it appears to flow from both low income customers incurring large and long duration overdraft loans and inattentive customers of all incomes accumulating large current account deposits and using overdrafts occasionally, to all other customers.

The study recommends measures to make the personal current account market more affordable and transparent, including simplifying and standardising the costs of current accounts, making customers more aware that overdrafts are a high cost form of borrowing, and providing more information on the supposed benefits of additional services provided within packaged accounts.

The report also calls for a reduction in the number of accounts offered, to improve customer decision making, ‘sweeping’ facilities to automatically transfer excess funds to deposit accounts, and more joined-up regulation of the current account market.

Andrew Thompson, Grants Manager at Friends Provident Foundation, said: “It is good news that when the hidden costs of current account use are included there is no evidence of low income customers subsidising other customers. However, as the report recommends, more needs to be done to make the costs for personal current accounts clear and easily understandable, so that everyone can make sensible, cost-conscious decisions about which current account is right for them.”

The report can be downloaded from the Friends Provident Foundation website: http://www.friendsprovidentfoundation.org/how-much-does-free-banking-cost-an-assessment-of-the-costs-of-using-uk-personal-current-accounts