Tag Archives: Tourism

Shropshire losing out on millions from foreign tourism

A Shropshire based tour operator which brings foreign tourists into the county believes Shropshire is losing out on millions of pounds from foreign tourism.

Janet Redler

Janet Redler

According to calculations by Janet Redler Travel & Tourism, if just 10% of the 4.15 million visitors who currently visit the Brecon Beacons National Park came to visit the Shropshire Hills Area of Outstanding Natural Beauty, this could result in extra income of £8.23 million to the local economy.

The Brecon Beacons, just over the border in Powys, is one of Britain’s most popular National Parks, with over 4 million visitors a year. If 10% of these visitors made the 25 mile journey up the road to the Shropshire Hills, they would be bringing over £8 million pound a year more into the Shropshire economy. And that’s just the tip of the iceberg, if some of the other tourists passing through the county visited one of Shropshire’s many beautiful, but often overlooked, attractions.

Shrewsbury-based Janet Redler Travel & Tourism specialises in bringing groups from overseas to Britain and is doing its bit to boost tourism in Shropshire.

Chief Executive Janet Redler says: “Our calculations are a very conservative estimate of how much money the Shropshire economy is missing out on from tourism. If a fraction of the visitors to some of the country’s other major tourist destinations chose Shropshire instead, we would see millions of pounds more flowing into the local economy.

“Just next week Janet Redler Travel & Tourism is bringing a group of visitors from France to the Shropshire Hills for a seven day walking tour. This tour in itself will bring in over £10,000 to the local economy, which has to be good in terms of local jobs, but we are also very happy that we are giving more people an opportunity to enjoy the magnificent Shropshire countryside.”

The French walkers will take in many of the gems of the Shropshire Hills, including the town of Clun, made famous by the poet A.E. Housmann, the Stiperstones (Mary Webb country) and Stokesay Castle, considered to be the finest fortified manor house in Britain.

Janet Redler adds: “We know from the feedback we get that foreign visitors to Shropshire are pleasantly surprised by what they find when they get here and are often puzzled as to why they don’t know more about the area. As a tourist destination, Shropshire needs to do much more to shout about itself, not only to boost tourism but to benefit the wider economy of the area.”

Our new client is just the ticket

Ethos public relations is proud to announce it will be working with Janet Redler Travel and Tourism to help promote the tour operator’s services across the USA and Europe.

Janet Redler

Janet Redler

Janet Redler Travel and Tourism, which has offices in Shrewsbury and Montgomery, specialises in designing tailor-made tours to the UK and Europe, with many of its customers travelling from the United States.

Speaking about the link up, Chief Executive Janet Redler said she was looking forward to working with Ethos public relations to help raise the profile of her business and to promote Wales and the borders to potential overseas visitors.

Janet said: “Europe, and especially the UK and Wales, is a great draw for American visitors due to the fantastic variety of destinations and our rich heritage. At the moment, the very favourable dollar exchange rate is also helping to attract people from the US. Working with Ethos public relations, we are really looking forward to raising our profile further and bringing more visitors to experience all that the UK and Europe has to offer.”

Shaun Fisher, a Director at Ethos public relations, who has first hand experience of American business, said: “We are really looking forward to working with Janet and her team to help promote the services they provide to a wide audience. Janet Redler Travel and Tourism is a great fit for our business as we both share a passion for travel and the international bonds and friendship it can bring.”

Ethos public relations will be helping Janet Redler Travel and Tourism with a wide range of communications support, including public relations, social media and website support.

For more information visit Janet Redler Travel and Tourism.