Tag Archives: publications

Ethos 20 logo

New dimensions to PR: celebrating our first 20 years

Ethos public relations was established in Manchester in April 1998 and is still going strong. Here, Shaun, one of our directors, looks at some of the changes we have seen in that time and considers a new opportunity for the future.

Ethos 20 logo

Over the last 20 years, there has been a transformation in the way news is communicated, not just in how people access the latest stories, but in terms of how organisations reach out to journalists.

One of our first commissions was to write an article for a trade journal. The article was printed and published and that was that. It wasn’t posted on a website; it wasn’t shared on social media; it wasn’t ‘liked’ and ‘linked to’, forever present in the online ether. No doubt the article remains in a dusty archive somewhere, but for all intents and purposes it was never seen again.

In those days, it wasn’t unusual for a PR agency to put a press release in the post to a journalist, in anticipation that it would be used days, weeks or months ahead. Nowadays, like all of us, journalists track websites and social media channels for the latest stories – which can circle the globe within minutes – while doing their best to sniff out fake news!

As a result, most of our PR work is now online – writing and managing websites; handling social media accounts for clients; producing online newsletters, adverts and marketing materials and so on. To survive the many changes in our industry over the last 20 years, we have had to be flexible and adaptable, and no doubt there are many more changes to come.

For example, these days printing now means something different to us – something almost inconceivable 20 years ago – and that’s three-dimensional printing. Our latest client in our 20th anniversary year produces recycled 3D printer filament which can be used to manufacture a wide range of household objects, practical items, ornaments and small mechanical parts.

We’ve all seen the startling headlines about body parts being produced by 3D printers, as well as cars, houses, clothes and food, and although it might be some time before 3D printing replaces more traditional production methods, one thing’s for sure, it’s here to stay and the potential is huge.

For us, it seems, printing has come full circle. As printed publications, which once provided our bread and butter, have declined and moved into the online world, a new form of printing – 3D printing – has emerged to fill the gap.

And finally, talking of new dimensions, from day one we had a unique, ethical approach to PR, something unheard of in the late Nineties’ world of spin, and this is something we have stuck to over the last 20 years – not just because it sounded good, but because it was what we believed. Ironically perhaps for a PR agency, it is this authenticity, which goes beyond words, that has been the anchor of what we have achieved.

Credit Union News published

The latest edition of Credit Union News, which we have been working on for our client ABCUL, has been published. This special edition celebrates the 50th Anniversary of credit unions in Britain.

Credit Union News - March 2014

Credit Union News – March 2014

The first two credit unions – Wimbledon Credit Union and Hornsey Co-operative Credit Union – both started in April 1964, and the magazine includes an interview with two of the founder members of Hornsey Co-operative Credit Union. There is a timeline showing how the credit union sector in Britain has developed over the last 50 years and an interview with credit union activist Martin Logan, who has played a key role in helping to record the history of credit unions in this country.

There is also a look ahead to the future, with a feature on some of the “new kids on the block”: Polish Credit Union UK, Churches Mutual Credit Union and Retail Credit Union are three new credit unions taking the sector forward.

The magazine goes out to ABCUL members and many others with an interest in the credit union sector and is published three times a year. A copy of the latest issue can be downloaded from our publications page.

Latest issue of Credit Union News

Credit Union News - December 2013

Credit Union News – December 2013

The latest issue of Credit Union News, which Ethos public relations has been working on for our client ABCUL, has now been published.

The magazine, which goes out to ABCUL members and many others with an interest in the sector, is published three times a year. In this issue, there is an interview with Sue Lewis, Chair of the Financial Services Consumer Panel, who explains what the panel does and her views on credit unions and the financial services market.

There is a look back at all the celebrations which took place on International Credit Union Day on 17 October, when over 40 bishops got involved with their local credit union. There is also a feature on the links between credit unions and trade unions and the important role that trade unions have played in helping to set up and run credit unions.

A copy of the latest issue can be downloaded from our publications page.

Latest issue of Credit Union News published

Image of the magazine - Credit Union News

We’re pleased that the latest issue of Credit Union News, which we have been working on for our client ABCUL, has now been published.

The magazine, which goes out to ABCUL members and many others with an interest in the sector, is published three times a year. In this issue, we look at the support for credit unions from the Archbishop of Canterbury, which hit the headlines in the summer, and we talk to Rev Dr Malcolm Brown, Director of Mission and Public Affairs for the Church of England, who is leading the church’s work on this.

We also look at the work credit unions are doing to develop links with local authorities and we talk to Simon Blissett, Programme Director for the £38 million Credit Union Expansion Project, about the opportunities and challenges for the sector to deliver this project.

A copy of the latest issue can be downloaded from our publications page.