The Fairbanking Foundation – the not-for-profit charity dedicated to encouraging banking institutions to improve the financial well-being of their customers – has awarded its first Mark certifications to credit unions, with London Capital Credit Union receiving 5 stars for its personal loan products.
London Capital Credit Union had to demonstrate that its personal loan customers have experienced a tangible positive impact on their financial wellbeing from using their products.
Speaking about the award of the 5 star mark, Martin Groombridge, CEO, London Capital Credit Union, said: “Our focus is always on our members, which is why 76% of our personal loan customers interviewed by the Foundation said that they had one or more other products with us. It is not just about offering competitive and transparent products, but also a range of features and services that help people manage their money better.
“Many in the financial services industry are too obsessed with getting into best-buy tables, but to do this transparency can often be lost with many products offering short term “teaser rates” that can quickly get expensive. People with these products can end up worse off than if they chose another product that takes a more holistic approach to helping customers with their money.”
Fairbanking’s assessment also reviews the provider’s complaints procedures and experience for the product in question. Antony Elliott, Chief Executive of Fairbanking Foundation said: “Our quality mark programme is an important step in helping customers to identify products that have been rigorously tested for the financial well-being they can deliver. Crucially, it also provides a powerful incentive for financial institutions of all sizes to compete through continual improvement of their products in ways that will truly benefit their customers.”
Over the last ten years, London Capital Credit Union has seen a 1,400% increase in members’ savings from £436,000 to over £6 million. And as co-operative, London Capital Credit Union is owned and controlled by its members – not outside shareholders.
Find out more at www.credit-union.coop.