Well, what a year! It would have been impossible, just 12 months ago, to imagine where we would all be today and how the country would have been so savagely affected by a new virus, but there’s light at the end of the tunnel, and here at Ethos public relations are looking forward to 2021 with hope.
As a small, well-established business, we have been able to weather the storm of 2020. Of course, our business has been affected – whose hasn’t? – but we’re still here and planning ahead for a busy year in 2021 when things finally start to get back to normal.
Working from home we have been able to maintain our client base, as well as developing websites, online shops and social media for a number of new clients, who realised that they needed to do more to promote the work they do and to do it better.
While none of us can forget the human suffering caused by coronavirus, it’s impossible to ignore that some businesses have done very well this year and that consumer habits have changed. Whether things quickly return to how they were before, as testing improves and new vaccines are rolled out, is of course hard to say.
Many organisations have – and have had to – adapt, and opportunities arise, whether we like it or not, out of every crisis.
The next year or two will continue to require businesses to be nimble and prepared to move quickly as things change. Perhaps not the recipe for a quiet life for any of us, but it’s certainly the only way that many organisations will survive.
And that’s where PR comes in. It really couldn’t be more important to get your message out quickly to your target market and to keep your customers informed about your business and any changes. There have been quite remarkable examples this year, often of small and highly flexible businesses, which have not only survived the crisis but thrived in it too. Sadly, there have also been many that have struggled or failed.
We are optimistic about 2021 and we’re hopeful that things will improve soon, and we’ll be there to help many more businesses, charities and social enterprises to get their message out to people.
And so, it just remains, at the end of another year, to raise a glass and enjoy a palm oil free mince pie as we wish you a happy Christmas and very best wishes for 2021. Keep safe and well!