Ethos Public Relations Manchester

New mugs to help raise charity cash

by Ethos public relations

Students at Action For Kids have designed a new range of mugs to help raise funds for the charity.

Students on the charity's Work Related Learning scheme produced fish and tree designs for the mugs which are now for available to buy at Loukia's cafe on Tottenham Lane.

Madeline Alterman, Outreach Officer at Action For Kids, explains the meaning behind the designs. "We really felt that the trees and fish represent many of the underlying themes of the charity's work," said Madeline. "The tree of life depicts the interconnected strands of work carried out by staff, students and our partners towards a common purpose.

"Alternatively, the image of the fish is taken from the Chinese proverb: 'Give a man a fish and he'll eat for a day, teach him how to fish and he will eat for a lifetime.' Knowledge and learning are central to our work at Action For Kids so we thought that these designs were a fun way of portraying those messages."

Action For Kids' students were involved in all elements of the mug project, from researching and producing designs, to voting for their favourites and then promoting them in the local community.

Tanya Arif, aged 32, one of the key students involved in the design project said: "I am really pleased with how the mugs have turned out and I hope that people will buy them to help raise funds for the charity."

Mugs can be bought from Loukia's cafe on Tottenham Lane for £5 each or you can email partnerships@actionforkids.org to find out more and place an order.

Posted at 3^rd September 2009