Category Archives: Ethos public relations

New PR package for charity events

Ethos public relations has introduced a new PR package to help charities promote their events.

Director ShauPR for charity eventsn Fisher said: “Ethos public relations is passionate about helping charities, community groups and voluntary organisations get publicity for their activities. This isn’t just because it is our business but because we have a commitment to highlighting the valuable contribution made by charitable and voluntary action.

“Over the years, we have seen, and even attended, a wide range of charitable activities that haven’t been as successful as they could have been. Often this is because of time constraints, a lack of appropriate communication and marketing or simply a lack of organisational capacity.

“For most local charities part of the problem of organising a successful event is budget. Not many voluntary organisations can afford the rates charged by large public relations businesses. But that’s where Ethos public relations can help. As we are committed to helping local community efforts flourish, we are offering a bespoke package for local charities seeking to ensure their events are a success.”

For a set fee of £200 including VAT, Ethos public relations will discuss your event with you and give their opinion on the idea, work with you to ensure it is communicated suitably on your website, Facebook and Twitter, write a press release for your local media and upload it to appropriate listing sites and advise on photography.

Shaun Fisher added: “This whole package should not only help you get more visitors or participants to your charity’s event, but will free up your time so you can focus on the important job of putting the event together.”

Click here to find out more and if you would like to work with Ethos public relations to give your charitable work the boost it deserves, give Shaun a call on 07968 211664 or email info@ethos-pr.com.

Season’s Greetings 2016

HollyAnother year is almost over and once again we are raising a glass of sherry and tucking into a mince pie as we reflect upon the last 12 months.

Since our move to a new base near Oswestry in Shropshire almost two years ago, Ethos public relations is pleased to be working with a number of local businesses and charities, as well as continuing to support clients across the UK.

The nature of public relations has changed significantly over the last few years and we have adapted to meet these challenges, with much more of our focus now on website management and social media. Of course it is still nice to do traditional media relations and, even today, it is rewarding to see a press release we have written in the newspaper, or listening to an interview we have set up on the radio.

Thank you to all our clients for supporting us in 2016 and we look forward to working with you in the New Year.

We will be closed over the Christmas break from lunchtime on Friday 23rd December until Tuesday 3rd January 2017, but we will of course be checking our emails, social media accounts and text messages, so do stay in touch.

We wish all our clients, suppliers, friends and future clients
Season’s Greetings and a happy 2017!

Centre for Alternative Technology Revisited

In his latest blog Sean looks back at visits to the Centre for Alternative Technology

It must be about 16 years since I was last at the Centre for Alternative Technology (CAT)  near Machynlleth in Mid Wales.

For those that don’t know of it, it’s a pioneering education charity based in a former slate quarry, which has used the site to trial a number of alternative technologies over the years, and today it is using many of them still to power the site.

When I visited the Centre for Alternative Technology in the early days of Ethos public relations it was to discuss an ethical online web portal, which one of our clients was involved in. Times have certainly changed as far as the internet is concerned and, no doubt, that’s true in the field of alternative energy technologies too.

View from water balanced cliff railway at Centre for Alternative TechnologyI remember arriving at the site of CAT the first time, after a beautiful train journey from Manchester, and being impressed by the water-balanced cliff railway which takes you from road level up to the visitor centre.

As with many of the technologies showcased at CAT, the cliff railway works using the simplest of technologies, namely gravity. The two carriages are linked by a steel rope and when one goes down due to the combined weight of its passengers and water tank, the other carriage travels up the cliff face, with some stunning views.

On my recent visit, another ancient technology was being displayed, though with a modern twist. Burning wood for cooking and heating can hardly be described as an alternative technology, given that millions of people around the world rely on it day in and day out, but at CAT there is an innovative display of boilers that use wood pellets to produce both electricity and heat. Obviously, managed properly wood is a sustainable fuel and so provides an alternative to fossil fuels. If we want to work towards a zero carbon economy, then this might be part of the solution.

For many years, I have thought that solar panels for domestic and industrial premises should be fitted as a matter of course instead of roofing tiles, rather than on top of an existing roof. At CAT, that’s what they have on the café.

Solar panel roof at Centre for Alternative Technology

Over the past 16 years many things have changed dramatically in the field of low carbon energy generation, whether that is the growth of offshore wind energy generation or the increasing number of homes with photovoltaic cells on their roofs, but what we still have not seen is a widespread belief in using alternative technologies from the start of a project rather than as an add on.

But there still seems to be a lot of antipathy to wind and solar, in spite of their obvious benefits. Ethos public relations has worked with community biodiesel and community wind energy operators in the past and have, in a very small way, helped get the message out about the benefits of reducing carbon dependency. There is still much to be done.

So keep up the good work CAT, keep promoting the alternatives and helping to put sustainability into practice…

Happy birthday to Ethos public relations

We are 18 – again.

Ethos public relations ChampagneEthos public relations is celebrating 18 years in business today. Over the past 18 years, we have worked with a huge range of businesses, charities, individuals and others to help them get their message out to a wide variety of audiences.

We have helped our clients launch new products; deal with a number of crises; produce videos, magazine and leaflets; create new websites; manage social media; prepare for newspaper, TV and radio interviews and engage with their employees.

The list of clients we have worked with over the years is a long one and the number of passionate individuals even longer. With hardly an exception it’s been fun, fulfilling and worthwhile.

We have helped raise awareness of issues as diverse as knife crime, disability, co-operation, Fairtrade, products made in the UK, tourism, credit unions, social enterprise, vegetarianism, local food, recycling, social housing and the closure of pubs.

Each of these issues required differing approaches but we hope we dealt with them all with the same commitment both to the subject, and as importantly, to the ethics with which we were founded back in 1998.

Our ‘ethical’ approach was adopted to try and counter some of the perceived negativity towards the public relations industry. Our approach was based on honesty and having an open dialogue with clients and the media. At times this was tested and back in 1998 we couldn’t have imagined how it would be the media itself that would become the focus of unethical practice. It seems both sides of our industry have work still to do.

We have written before about how things have changed, almost unrecognisably, since we first started trading. Posting out press releases and photos being replaced by email, faxes now defunct, far fewer local (and a couple of national) newspapers, not to mention the rise of bloggers and social media – the PR landscape is very different now.

However, our honest and ethical approach to the way we undertake PR has remained the same, and is so much part of who we are that it will remain. As we get near to the end our teenage years, we are wiser and a very different ‘person’ to the Ethos public relations of 1998, but hopefully our friends and colleagues will still recognise us.

So thanks to all our previous and current employees, clients and suppliers. We’ve had a great first 18 years. Time to crack open the fizzy wine – Fairtrade of course.

Powys social enterprise to relaunch websites and increase brand awareness

Cae Post, the Powys based charity and social enterprise working to provide opportunities for disadvantaged people in Powys and Shropshire, has appointed Oswestry-based Ethos public relations to relaunch its website and to help increase recognition of its trading brands.

Cae Post Logo

Cae Post is based in Trewern, Welshpool, and operates the Council’s recycling collection service in North Powys, as well as commercial recycling collection and processing in Powys and North Shropshire. The charity has also recently launched a hydrographics print business in Mile End, Oswestry, called Liquid Print Factory, to help support their ethos of providing work and training for people with disabilities or disadvantages in the jobs market.

Speaking about the link up, General Manager Sue Packer said: “Cae Post is a well regarded charity based in Powys, with 20 years’ experience working with people with disabilities and those who are disadvantaged in the jobs market, offering them useful and worthwhile work opportunities.

“We are a business just like any other, but the income we generate helps us to fulfil our charitable objectives to give everyone a chance to be part of the working world. We are looking forward to working with Ethos public relations to relaunch our websites, to help us gain even more recognition of our work in Powys and North Shropshire.”

Shaun Fisher, a Director at Ethos public relations, said: “As a business with a social conscience, we are looking forward to working with Sue and her team at Cae Post to help promote the charity and its commercial objectives. We have worked with a wide range of charities and social enterprises over the past 18 years and we have a real empathy for the work carried out by Cae Post for their beneficiaries.”

Season’s Greetings 2015

As 2015 comes to an end, it has become our tradition to have a glass of sherry and a mince pie and to reflect on the previous year.

Mince pie - Ethos public relationsIt’s now over 12 months since Ethos public relations made the move from an office based PR agency in Manchester into a more flexible operation near Oswestry in Shropshire. Much has happened over the year and we have made some exciting new contacts and friends.

We continue to support clients across the UK and as the nature of public relations changes from its broadcast and print heritage to an increasingly digital and social media focus, we have enjoyed supporting clients with new website projects as well as traditional media relations.

We will be closed over the Christmas break from lunchtime on Christmas Eve until Monday 4th January 2016, but we will, of course, be checking our emails, social media accounts and text messages, so do stay in touch.

We wish all our clients, suppliers, friends and future clients Season’s Greetings
and the very best and a Happy 2016.

Season’s Greetings

ChristmasAs another year comes to an end, it’s traditional to have a glass of sherry and a mince pie and to reflect on the year that was.

2014 will be a memorable year for Ethos public relations as we made the move from an office based PR agency in Manchester into a more flexible operation in Shropshire.

Public relations, like many business sectors, has changed enormously over the last few years. In the past we have blogged about how email, social media and electronic forms of communication have come to dominate the way we work, requiring much more flexibility in the way we communicate on behalf of our clients.

As the year draws to an end, that trend couldn’t be more starkly illustrated than by the news that Trinity Mirror are closing several of its print editions, including the Reading Post. The way we all consume news and information has continued to change at a fast rate and we have always aimed to keep clients up to date with these changes.

We will be closed over the Christmas break from lunchtime on Christmas Eve until Monday 5th January 2015, but we will, of course, in this digital age, be checking our emails, social media accounts and text messages!

We wish all our clients, suppliers, friends and future clients the very best and a Happy New Year!

 

New chapter at Ethos public relations

We have always had a global, open view on the world and after more than 16 years of trading from central Manchester and Chester we have moved further south to Shropshire.

Cae Glas Park,   Oswestry, Shropshire

Cae Glas Park, Oswestry, Shropshire

Even when based in the North West, our clients have always spanned the UK, from Dumfries and Galloway in Scotland for example, across to Belfast and down to London and the South East. We have even worked across the water in Norway, Switzerland and Brussels, so we are no strangers to serving our clients’ needs wherever that should be.

Over the past 16 years we have seen a massive change in the way media relations and marketing are delivered; we can still remember having to send (usually black and white) photographs to newspapers in the post. A few years later it was possible to fax information through to newsdesks, although the photos still had to be posted.

Later still, technology had advanced enough that some journalists had an email address and in the early 2000s we even introduced live website updates from an event we were working at – that was long before Facebook and Twitter, if, like us, you can remember those days.

Thanks to technology, it is possible to manage a successful PR, marketing and communications business from almost anywhere in the country and what better place to have an office than Shropshire, one of England’s most beautiful counties?

Since setting up in Shropshire, we have been busy making links with local businesses that can support us, but we won’t be leaving behind our friends in Manchester. The very same technology that means we can work in Shropshire means we can also commission work from suppliers around the country, so it’s a win-win situation.

Our two latest clients – London Capital Credit Union and charity COFEPOW – can be assured of the same high quality service from us as any Shropshire based business looking for effective public relations and communications support.

So here’s to a new chapter in the Ethos public relations story.

edalleyne-johnson.com goes live!

A website we have been working on for musician Ed Alleyne-Johnson was launched this week.

Ed Alleyne-Johnson

Ed Alleyne-Johnson, plays purple electric violin

Ed Alleyne-Johnson is famous for playing the electric violin and played with cult band New Model Army for five years in the late Eighties and early Nineties.

Ed’s live solo violin sets, which often opened New Model Army gigs, led to the recording of two solo instrumental albums, Purple Electric Violin Concerto (1992) and Ultraviolet (1994) and the associated singles Red (1994) and Oxford Suite Part 1 (1994) which Ed performed live on TV on ‘Later With Jools Holland’.

Ed’s album tracks have been used on TV adverts and as documentary soundtracks on BBC2 and Channel 4. ‘Oxford Suite’ was used on the Children in Need appeals on BBC1.

Ed’s new website, which we have co-ordinated, brings together background information about Ed, a discography, images, videos and an online shop for the first time. The site contains a wealth of information for fans and everyone looking to discover Ed’s music.

The website was co-ordinated by Ethos public relations and will be developed further over the coming months.

Ed continues to record albums and perform live on the streets, which he has done for over 30 years in nearly every major city in Europe as well as further afield. A YouTube clip of him busking in Chester has attracted over 2,000,000 viewers.

www.edalleyne-johnson.com

A busy week at Ethos public relations!

It has been another busy weekPhoto of Ethos public relations pen and notepad for us at Ethos public relations, working on a wide variety of projects as usual.

At the weekend, we attended a new business meeting with a national charity, which is developing an exciting anniversary project for next year. It was lovely for us to meet such enthusiastic, committed people.

On Monday, we set up a BBC radio interview for one of our clients, which was broadcast yesterday. In addition, we have arranged an interview for a community radio programme, which will be recorded next week.

For the last few days, we have been liaising with a graphic designer and one of clients to develop a new logo for an online business. We have also been working with a client on a naming project for a new system they are implementing.

There’s never a dull moment at Ethos public relations!

If you would like to know more about how we can help help you, please do contact us.