Category Archives: Eighth Day

New Eighth Day Cookbook

Eighth Day Recipe CollectionWe’re delighted that the vegetarian cookery book we proudly helped produce for our client Eighth Day has now been published.

Eighth Day vegetarian café and shop is a co-operatively-owned business that has traded in Manchester for over 40 years and has become a stalwart of vegetarian food.

The new recipe book features a collection of customer favourites, including starters, soups, hearty main courses and desserts. The recipes are easy to follow and the book also includes fresh salads and vegan cakes.

Increasing numbers of people are choosing a vegetarian diet and the new cookbook enables people to enjoy a delicious range of healthy, nutritious vegetarian dishes at home.

The Recipe Collection (ISBN 978-0-9536549-1-8) costs £5 and is available from Eighth Day in Manchester.

www.8thday.coop

 

 

New video launched

Still from the 8th Day video

We have just launched an online video for the 8th Day Co-operative

Our client Eighth Day has gone live with a new video which was directed by Ethos public relations and filmed by Andreas Andrews Photography.

Eighth Day decided to commission a video for their website, which was filmed during Independents’ Day, an annual event to promote the UK’s independent retailers, to showcase the breadth of products and services they offer.

Eighth Day café and shop on Oxford Road in Manchester stocks what is arguably the largest selection of organic and natural vegetarian and vegan foods in the North West. It has been trading for over forty years and was recently been awarded ‘Best Independent Retailer’ in the Natural & Organic Awards 2013.

Ethos public relations has over 16 years’ experience of offering communications, marketing and media relations services to a wide range of clients and we have produced a number of online videos. To find out more about our video production services and to see other videos we have produced click here.

An online video is a great way for your organisations to share its key messages and an informative, well-produced and fun video can really engage your key audiences.

If you would like to watch the Eighth Day video click here. If you would like to find out more about how we could help your organisation with an online video, please contact us.

Independents’ Day shows that independent stores can thrive

Eight Day logoThe Eighth Day – Manchester’s independent vegetarian cafe and healthfood shop – threw open its doors on July 4 to celebrate Independents’ Day and Co-operatives Fortnight.

The Oxford Road based co-operative business is celebrating four decades of independent retailing in the city and has recently been awarded ‘Best Independent Retailer’ in the Natural & Organic Awards 2013.

At a time when many retailers are facing increasing challenges on the high street, Ursula Gothard of the Eighth Day says innovation and focus on changing consumer needs has been key to their success.

“The Eighth Day has always been a strong ethical business and this is very important to many of our customers, but over the years we have always kept pace with changing customer demands and adapted our business to suit.

“We have seen large supermarket chains increasingly encroaching on our territory by stocking more vegetarian and organic products, but being 100% vegetarian still pays dividends for us, as our customers know that we have sourced the best vegetarian products available.”

For example, the Eighth Day has stayed ahead of the competition by sourcing special vegetarian products such as nutritional supplements, vegan wines, raw foods and cruelty-free body care products. Many of the products stocked are only available in Manchester at the Eighth Day.

Says Ursula: “Over 80% of the products we stock are supplied by independent businesses and this ethos is important to us and our customers.”

Sales of organic and quality foods have held steady during the recession and the Eighth Day has even grown staff numbers over the past few years, in spite of the economic situation.