Ethos Public Relations Manchester

Work experience

by Debbie

A recent article in trade magazine PR Week suggests that PR companies don't have enough cash for work experience students.

I'm not sure it's cash that's the problem - but time. In order to give the placement any real value, it's imperative that students are mentored properly which means spending quite? bit of time with them.

As an SME we simply don't have that luxury so whilst in theory we would love to be able to help young PR folk get a taste of real agency work, chances are they would be sitting at a desk twiddling their thumbs.

Many PR graduates (like graduates in most professions) also tend to leave college under the illusion that they will immediately walk into a £25K job, thanks to a fabulous dissertation and their three years of theory.

We usually spend a week explaining the rudiments of answering the telephone!

Posted at 9:39am on 27^th August 2009