Ethos Public Relations Manchester

Picture this...

by Shaun

My latest gripe is about the number of organisations that don't seem to want to spend a couple of hundred quid to invest in some decent photographs of their business. Instead they think they can take a couple of quick snaps with their mobile and expect to end up on the cover of Time.

It really is a false economy. No, we're not all David Baileys - face up to it please - and there are people out there called "professional photographers" who are trained to take GOOD photos. (Ever tried Google...?)

A good photo really helps to sell a story. You can go to all the trouble in the world to write a polished press release, only to be emailed a sad little JPEG of someone gurning in what looks to be a broom cupboard, with the inevitable line "I hope this is OK". Well no, frankly it's not!

Spend the money, get a good set of photos taken and use them for months and years to come for marketing and PR purposes, and really show off your business in the best possible light.

There, rant over. I feel better now...

Posted at 10:10am on 3^rd December 2008