Ethos Public Relations Manchester

Goodbye 2010 – Hello 2011!

by Rob

The year is almost at an end and what a year it has been.

Worldwide we have had a devastating earthquake in Haiti, volcanic ash causing havoc in Europe and Chilean miners showing immense bravery while stuck underground.

Politically we have seen the first coalition government for many years, students vocally showing their disapproval at the rise on tuition fees and WikiLeaks embarrassing all involved.

Royally we have had the engagement of William and Kate and in football we have seen England fail miserably both on the pitch at the World Cup in South Africa and off the pitch with the voting process for the 2018 World Cup.

In the public relations world we have seen gaffes from former BP chief Tony Hayward and Gap’s ill fated (and short!) change of logo. We have also seen online content for certain newspapers fall behind pay walls and the Newspaper Licensing Agency and Meltwater fight it out in court over NLA's web licensing scheme for paid-for newspaper monitoring.

Social media was one of the buzz phrases of the year with the merits of Twitter, Facebook, YouTube, iPhone apps and virals in PR being examined, explored and exploited. We started making videos for our clients – which you can see in the new resources section (thePipzz) of our website - and we have a very healthy Twitter account.

In the PR and marketing world, things do not stand still for very long and no doubt 2011 will be just as hectic as the year just gone. Many people will be going ‘Royal Wedding’ crazy and brands will be gearing up their communications strategies in the run up to the Olympics in 2012.

Here’s to a busy and successful 2011 for all our clients, customers and colleagues and all that is left to say is that I, and all of us at Ethos public relations, wish you a very Happy Christmas and a great New Year!

* Photo courtesy of jscreationzs / Free Digital Photos

Posted at 3:22pm on 14^th December 2010