Ethos Public Relations Manchester

Co-operation is the key

by Rob

At Ethos public relations one of our greatest assets is our willingness to help each other out.

A great example of our co-operative ethos took place last week. I headed out to east Manchester to produce a short video documenting the launch of FC United’s community share issue for a new stadium. We had been working with the club to promote the issue to the media and thought that the launch would make a good video for our ever increasing resources page – thePipzz.

So off I went with camera and tripod in hand and took all the shots I needed to make a video. I then came back into the office and this is where the rest of the team began to work their magic! In order to get the video out while the story was fresh and newsworthy Sean edited the coverage, Sarah used her technical nous to fine tune the video and Debbie and Christina drafted and edited the script which I used to voice over the finished product.

If I say so myself, the result is an informative video that was made live on the web just hours after the launch took place. Now if that isn’t what you call co-operation and working as a team then I do not know what is!! You can judge for yourself how successful I was by clicking here.

This got me thinking about local news coverage. There is much debate about funding for local news and I don’t think people realise how much time and effort goes into producing news reports. There are so many elements that have to be seamlessly blended together to get the finished product. I take my hat off to all the camera(wo)men and reporters who do it day in and day out! Let’s hear it for local news!

Posted at 12:15pm on 1^st October 2010